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Building the future of money coaching, together
Join the Coalition to make money coaching mainstream and a core part of financial confidence, capability, and long-term wellbeing
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About us
Who we are
The Money Coaching Coalition is a growing movement of organisations and individuals committed to one shared belief: everyone deserves access to high-quality money coaching.
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Our mission
What we strive for
Born out of the Money Coaching Manifesto, the Coalition exists to shift money coaching from the margins to the mainstream — embedding it as a core part of how people build confidence, capability and long-term financial wellbeing.
Money coaching, for everyone — by 2030.
Timeline
Our journey
5 December 2025
Start
12 January 2026
First kickoff meeting
The session marked the first formal convening of an initial coalition committed to accelerating progress on financial confidence and capability in the UK.
February - June 2026
Network seeding
We will convene a series of industry sprints and collaborative calls, bringing together leaders, practitioners and innovators from across the ecosystem. These sessions will test ideas, surface challenges, and co-create practical pathways to scale money coaching.
2030
Mission completed
Every UK adult will have experienced, and ideally adopted, a money coach.
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The bigger vision
By 2030, money coaching is universally accessible
A future where money coaching is a normal, trusted and integrated part of everyday life — preventative rather than reactive, and available to everyone, regardless of income or background.
The Money Coaching Coalition is how we get there — together.
John Doe, CEO of Doe company
“
By 2030 every UK adult will have experienced, and ideally adopted, a money coach.
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Building the future of money coaching through collective action and innovation.
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